LeShop.ch home delivery: Continual growth of 2 percent

Sales of Switzerland’s largest online supermarket grew to CHF 94 million in the first half of 2017. The Migros subsidiary LeShop.ch has again significantly enlarged its home delivery service and introduced new services. The network of PickMup collection points has been increased to nearly 100 locations. At the end of the first half-year the management team of Dominique Locher (CEO) and Sacha Herrmann (COO) will hand over their responsibilities to CEO designate Urs Schumacher.

It is now the fifth year in a row that sales of the online supermarket have grown, despite a challenging food product market with falling sales figures (a drop of 0.9 percent in the first quarter. Source: Gfk Monitor CH). From January to June, the Swiss market leader sold food, fresh produce, Migros product ranges and branded items valued at CHF 94 million. This represents an increase of 0.5 percent compared with the previous year. Home delivery sales, excluding the DRIVE locations closed at the start of May, grew by 2 percent. The proportion of orders sent from mobile devices continues to rise: At 43 percent, almost half of all orders were placed on smartphone or tablet. The new mobile webshop (going live June 28) will see this number increase to 50 percent by the end of the year. Three years ago, only one in three orders was placed online.

Accuracy and new services deliver continual growth

In addition to mobile web sales as an e-commerce driver, LeShop.ch has also focused on the development and accuracy of its services over the past months. PickMup, the collection concept, has been enlarged from around 17 to nearly 100 pick up points throughout Switzerland today and illustrates Migros’ cross-channel selling strategy. PickMup locations allow LeShop customers to pick up orders on their way to or from work. Both DRIVE pilot sites, however, have been closed. LeShop.ch was also the first online player in Switzerland to introduce an early-morning delivery service from 6.30 am across Switzerland. Precise delivery windows from 6.30 am to 9 pm serve to meet the needs of an increasingly varied customer base and provide further growth potential. A further 156’000 households will now benefit from this service in cities such as Olten, Aarau, Frauenfeld, Martigny or Bex. What’s more, LeShop.ch, in partnership with Swiss Post and Volvo, was the first online supermarket outside Scandinavia to offer delivery directly into the boot of parked car. This service gives customers the greatest possible flexibility, from ordering to delivery or collection.

The mid-year is also marked by a management change at LeShop.ch. On 1 August, Dominique Locher (CEO) and Sacha Herrmann (COO) will hand over the management reins to Urs Schumacher. Schumacher, who has an in-depth knowledge of Switzerland’s retail market, has worked in various management positions within the Migros Group over the past 30 years. Having served at LeShop.ch for many years, Dominique Locher and Sacha Herrmann took the joint decision at the beginning of this year to pursue new challenges. Dominique Locher joined the company in 2000 as Director of Marketing and Sales and has been CEO since 2013, together with Chief Operations Officer Sacha Herrmann who joined the company in 2014 as Finance and Personnel Director.

LeShop.ch is the Swiss market leader in online retail. LeShop SA was founded as a pioneering company by private entrepreneurs in 1997. Since 1 January 2006, LeShop.ch has been a subsidiary of the Federation of Migros Cooperatives (Migros-Genossenschafts-Bund, MGB). Further details about the company’s history, as well as photos, graphics and other information can be found at http://info.LeShop.ch.

 

LeShop Jahreszahlen 1216 ENG

Further information:

Urs Schumacher has been appointed acting manager of LeShop.ch with effect from August 1, 2017. He is taking over from CEO Dominique Locher who had already decided at the start of the year to accept a new professional challenge after 17 years. Dominique Locher will continue to head up the business until he leaves at the end of June, giving time to assure a smooth transition. COO Sacha Herrmann will also be leaving the leading Swiss online supermarket in September 2017. The search for a suitable successor has already begun and will be completed at the earliest opportunity.

Dominique Locher (48) has worked at LeShop.ch since 2000. He was initially responsible for marketing and sales before being put in charge of the business as CEO in 2013. Sacha Herrmann (44) became Finance Director and Head of Personnel in 2004 and has additionally led the operational side of the business as COO since 2013. Both of them made a decisive contribution to the growth of the business from a start-up with a handful of employees to market leader with a workforce of more than 300 persons. After this dedicated commitment for many years, they now wish to take on new tasks and hand over management responsibility. The timing of this change is good for both managers: major strategic projects are under way or have already been completed. For example, the pilot phase of the DRIVE collect concept has been implemented and followed by an extensive PickMup launch.

Dominique Locher comments: “I had the opportunity to dedicate all my energies and passion to the development of this pioneering business and more recently to take overall charge. LeShop.ch has grown strongly in the past four years and we have passed important strategic milestones. This is an ideal moment for me to hand on management responsibility for the business and take up new challenges.”

Beat Zahnd, Head of the Commerce Department at the Migros Group, says: “Our participation in LeShop back in 2006 was the first important step by Migros into the online world. Dominique Locher and Sacha Herrmann were there from the start and made a decisive impact on the progress of the business. We are sincerely grateful to them for doing so.” The succession arrangements at LeShop.ch will be announced in due course.

About LeShop.ch

LeShop.ch is the Swiss market leader in online retail. LeShop SA was founded in 1997 as a pioneering company by private entrepreneurs. The Federation of Migros Co-operatives (MGB) became the parent company of LeShop.ch on 1 January 2006. Details about how the company developed as well as photos, graphics and further information are available at http://info.leshop.ch.

Further Information:

Migros:
Beat Zahnd, Head of Commerce Department MGB, Tel. +41 (0)79 218 43 33, beat.zahnd@mgb.ch
Luzi Weber, Media Spokesman MGB, Tel. +41 (0)76 366 96 36, luzi.weber@mgb.ch

LeShop.ch:
Dominique P. Locher, Chief Executive Officer, Tel. +41 (0)76 564 68 63, dominique.locher@leshop.ch
Sacha Herrmann, Chief Operations Officer, Tel. +41 (0)78 886 54 56, sacha.herrmann@leshop.ch

In-car Delivery: Worldwide innovation comes to Switzerland

LeShop.ch, Volvo and Swiss Post are making online shopping more convenient: LeShop.ch now delivers directly to the boot of parked Volvos. A digital key, developed by Volvo, allows Swiss Post’s parcel carriers temporary access to the vehicle’s boot. In-car Delivery allows flexible delivery times and locations, prevents failed delivery attempts and makes online shopping even easier and more convenient. This new delivery method is now available in Zurich, Bern, Geneva and Lausanne.

Online retailing in Switzerland is growing between 4 and almost 10% per year according to the Swiss Mail Order Association (depending on the product category). Convenience and quick access when shop­ping are crucial factors for keeping an edge over the competition. LeShop.ch, Volvo Car Switzerland and Swiss Post are staying abreast of these developments. They are the first companies outside Scandinavia to launch In-car Delivery as a commercial offer.

Networked cars, digital keys

Volvo In-car Delivery works with a digital key which provides temporary access to the vehicle. Users register for In-car-Delivery, order their goods at LeShop.ch and then select their Volvo as the delivery location. The parcel carrier locates the car by geolocation, opens the boot using the temporary digital key and delivers the order. The customer then receives a notification of delivery and the digital key expires.

The shopping is already in the car

With In-car Delivery, the customer does not need to be present at a specific delivery location or delivery time. Dominique Locher, CEO of LeShop.ch, explains: “With deliveries to car boots, we are coming very close to our vision of seamless shopping. Working mothers or fathers have everything they need when they get into their cars in the evening. Without having to make extra trips to the shops or carry parcels.”

Natalie Robyn, Managing Director of Volvo Car Switzerland, says: “At Volvo, we are committed to ma­king people’s lives easier and saving them time. Our networked vehicle technology, In-car Delivery, fully meets these requirements and makes online shopping even easier and more convenient. However, our innovation not only improves customer benefits, but also enables online shops to deliver more efficiently, and ultimately our customers save on delivery charges.” Volvo successfully launched In-car Delivery as a commercial offer in Sweden at the end of 2015.

Swiss Post is placing a strategic focus on e-commerce. “Customers increasingly want to choose where and when they receive their deliveries”, says Dieter Bambauer, Member of Executive Management and Head of PostLogisitcs. Swiss Post has therefore introduced a wide range of services for convenient de­livery, e.g. evening and weekend deliveries, individual management of consignments, and parcel termi­nals. “In-car Delivery supplements these services perfectly”, explains Dieter Bambauer.

ICD-EN
About LeShop.ch

LeShop.ch is the Swiss market leader in online retail. LeShop SA was founded in 1997 as a pioneering company by private entrepreneurs. The Federation of Migros Co-operatives (MGB) became the parent company of LeShop.ch on 1 January 2006. LeShop.ch offers its customers home delivery at predeter­mined times, DRIVE collection services as well as PickMup points. LeShop.ch was the first online retailer to test the use of automatic safe-deposit boxes at various Swiss railway stations back in 2012. Details about how the company developed as well as photos, graphics and further information are available at info.leshop.ch

About Volvo Car Switzerland

Premium manufacturer, Volvo Cars, is one of the world’s best-known brands in the automotive sector. In addition to the brand’s core value of safety, Volvo today represents the Scandinavian interpretation of luxury, has a consistent electrification strategy and innovative technologies such as autonomous driving and new, networked services. The Swedish manufacturer has been represented in Switzerland since 1958. Volvo Car Switzerland AG is a wholly owned subsidiary of the Volvo Car Group (Gothenburg).

About Swiss Post

As a diversified company, Swiss Post operates in the communication, logistics, retail financial and pas­senger transport markets. In logistics, the company provides parcel, courier and express services both in the domestic and international market, and offers bespoke logistics solutions. In the highly competitive market, the company is number 1 in Switzerland for courier, express and parcel (CEP) services. In the growing e-commerce business, it offers online retailers a complete range of products along the entire value added chain. Swiss Post operates in around 25 countries. It employs more than 62,000 staff world­wide and in 2015 generated sales of more than 8.2 billion Swiss francs.

Further Information:

LeShop.ch:

Dominique P. Locher, Chief Executive Officer, Tel. +41 (0)76 564 68 63, dominique.locher@leshop.ch

Sacha Herrmann, Chief Operations Officer, Tel. +41 (0)78 886 54 56, sacha.herrmann@leshop.ch

Volvo Car Switzerland:

Sascha Heiniger, Director Corporate & Brand Communication, Tel. +41 (0)79 913 59 62,

sascha.heiniger@volvocars.com

Swiss Post:

Oliver Flüeler, Media Spokesperson, Tel. +41 (0)58 341 21 95, presse@swisspost.ch

 

How it works:

4 Spaltig 184

 

Gallery

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Switzerland’s biggest online supermarket has broken another record in 2016. Sales by LeShop.ch rose by 3.5 per cent to 182.1 million francs. The extended service offering is one reason for this positive trend. Delivery windows are now even more precise and extended to later hours in the evening. Sales growth of organic products has been particularly strong.
LeShop.ch increased its annual sales significantly in 2016 for the fourth year in a row: deliveries by the Migros online supermarket reached 182.1 million francs in 2016, 6.1 million francs or 3.5 per cent more than the previous year. Around 42 per cent of orders were placed through LeShop.ch mobile devices. Beat Zahnd, Head of the Commerce Department at the Migros Cooperative Federation (GB), comments: “We are banking on the fusion of online and offline. The channel itself is not the decisive factor; what counts is the opportunity for customers to choose at any time what, where and when they wish to order”.

Amongst other factors, LeShop.ch benefits from the growing number of customers who order online. Dominique Locher, CEO of LeShop.ch, sees this as no more than the beginning: “In 2020, digital natives, as they tend to be known, will make up the greater part of the population in Switzerland and hence of our customers. Market shares in retail will therefore be redistributed in the future by online growth. The decisive factor here is who is best at meeting individual customer needs from the order through to delivery. We are working on that every single day.”

The typical LeShop.ch target group – digital mothers and fathers who combine work and family – is growing. A survey conducted by the LINK Institute on behalf of LeShop.ch pointed out further potential in Switzerland: 26 per cent of the respondents who have never purchased food online can imagine doing so in future.


Main growth drivers: a new website and more flexible delivery windows

New and more precise services will hopefully drive further growth: LeShop.ch presented its totally new webshop this autumn, with a better-organized design, new product images, an intuitive layout, a fast search engine and an E-magazine (Emag) containing ideas and promotions. The “My lists” heading groups customer’s favourite products on the basis of past purchases. That makes purchasing and reordering easier.

LeShop.ch has further extended its delivery times which are designed to meet its customers’ evolving needs: customers in the French-speaking part of Switzerland, in the County of Valais and in the greater Bern area can now arrange for their shopping to be delivered as early as 6.30 in the morning, for instance before they go to work. The precise evening delivery within a 1.5 hour time-frame between 4.30 and 9 pm is now also available in Bern, Basel, Lucerne and Winterthur following Zurich, Lausanne and Geneva. Around 117,000 households now benefit from this service. A total of nine delivery windows (or 10 including the early morning delivery) are now available in these cities. Saturday morning delivery is now also available throughout Switzerland.


Strong growth of organic and Alnatura products

Growth of LeShop.ch organic products sales has been particularly strong: compared to the previous year, sales of the Alnatura, Alnavit (gluten and lactose-free, natural juices) and Alviana products (natural cosmetics) rose by 25 per cent. Nine out of ten LeShop.ch customers buy organic and/or Alnatura articles. With its extensive and popular organic assortment, LeShop.ch helps to promote the Migros Group’s sustainability concept.

LeShop.ch — 2016 results:

2015

2016

1st half 2015/2016

Performance 2015/2016

Sales
(CHF million)

176

182.1

+ 4.1 mio /
+ 4.6%

+ 6.1 mio / + 3.5 %

Share of mobile orders* (smartphone, tablet)

40%

42 %

+ 1 % / + 2.6 %

+ 2 % / + 5 %

* For the month of December

LeShop Jahreszahlen 1216 ENG

Further information:

LeShop.ch – the company’s history at a glance

  • December 2016: ch has broken another record: Sales rose by 3.5% to 182.1 million francs.
  • July 2016: LeShop.ch achieves again a sales record of 93.6 million Swiss francs (+ 4.6%). The biggest Swiss online grocery retailer looks back on four years of successive growth.
  • December 2015:ch achieves record sales of CHF 176 million, 40% of orders are placed from a smartphone or tablet.
  • October 2015: Customers in more than 40 cities in Switzerland can choose from more precise delivery windows for home deliveries: at the customer’s choice, LeShop.ch delivers between 9 a.m. and noon, between noon and 2 p.m. or between 2 and 5 p.m.
  • July 2015: ch concludes the first half of 2015 with new record sales of CHF 89.5 million. With an increase by CHF 6.5 million or 7.8%, this is the strongest growth in five years.
  • June 2015:ch now also delivers to eleven PickMup collection points in Migros branches, migrolinos and Fitness Parks in the Zurich/Winterthur area and French-speaking Switzerland.
  • December 2014:ch achieves record sales of CHF 165 million, 37% of orders are placed from a smartphone or tablet.
  • October 2014: SBB and LeShop.ch complete a joint pilot project LeShop.ch RAIL. The findings will be used for the development of future services.
  • September 2014:ch opens the second DRIVE pilot site in Staufen near Lenzburg. The Migros subsidiary offers customers in central German-speaking Switzerland a fast pick-up service for the first time. On the first day, 269 customers used the new DRIVE service.
  • With the introduction of the daytime delivery service,ch is now available to all Swiss households and business customers across the country.
  • July 2014:ch doubles its range of organic products. The online supermarket now offers about 300 Alnatura products throughout Switzerland.
  • December 2013:ch concludes its anniversary year with uninterrupted growth and an increase in turnover of 6%, i.e. an increase of 9 million francs.
  • The LeShop.ch DRIVE in Studen celebrates its first anniversary: in its first year of operation, the new collection concept generates a turnover of 3.5 million, with over 30,000 orders by 5,000 customers.
  • October 2013: Dominique Locher (1969) succeeds Christian D. Wanner as CEO of LeShop.ch, to work alongside COO Sacha Herrmann.
  • April 2013: The mobile Internet proves to be a strong growth factor — one in every three orders is now placed via iPad or iPhone. The DRIVE concept takes off: every week, 1,150 customers use this option to collect their shopping.
  • March 2013: The project “LeShop.ch goes mobile”, with three applications for iPhone, iPad and Android, is awarded with the bronze medal at “Best of Swiss Web Award”.
  • ch is cash-flow positive in the home delivery sector for the second consecutive time, despite the difficult economic context.
  • The LeShop.ch apps for iPhone and iPad are distinguished by Apple and included in the “Best of 2012” category.
  • December 2012: ch RAIL is launched in partnership with Swiss Federal Railways (CFF), allowing commuters to pick up their orders at Zurich or Lausanne main station.
  • October 2012: The first LeShop.ch DRIVE opens in Studen (BE), attracting major attention from media and residents. This business model, unique in Switzerland to this day, wins over 200 customers on the opening day and enjoys remarkable success in its first months.
  • July 2012: The LeShop.ch app for iPad is launched, topping the App Store charts (lifestyle apps) just a few days later. iPhone and iPad account for 17% of all orders.
  • December 2011: Break-even for LeShop.ch — the company becomes one of the world’s first profitable pure-players in the online grocery business.
  • August 2011: Start of the cooperation with Denner, allowing customers to buy a range of popular Denner wines at LeShop.ch.
  • January 2010: The LeShop.ch app for iPhone is launched, based on a unique technological innovation. It quickly becomes one of the most popular apps in the Store. By October 2010, 5% of all orders are placed via iPhone.
  • June 2009:ch innovates with home delivery of frozen foods and develops a reusable cool box using dry ice.
  • November 2008: After ten years of existence, LeShop.ch breaks through the 100 million turnover barrier.
  • April 2008:ch celebrates its 10th anniversary, publishing a commemorative book to mark the occasion.
  • October 2006: The second LeShop.ch logistics centre is inaugurated by Swiss Federal Councillor and trade minister Doris Leuthard in Ecublens (VD). The company’s headquarters are also transferred to Ecublens.
  • April 2006:ch concludes Q1 2006 with the company’s first operating profit. The Federation of Migros Cooperatives acquires an 80% share in LeShop SA, launching an investment programme for future developments.
  • March 2005: The online supermarket evolves towards an online shopping centre: following the launch of perfumes at the end of 2004, LeShop.ch introduces Do it + Garden articles as well as Eismann frozen foods.
  • January 2004: Migros closes down the website migros-shop.ch. ch absorbs the Migros product range and takes on Migros’ customers, ushering in an eight-year period of notable success with average yearly growth of 30%.
  • September 2003: Official announcement of the strategic partnership with Migros, initially without financial participation by the Federation of Migros Cooperatives (Migros-Genossenschafts-Bund, MGB).
  • January 2003: Following an overwhelming solidarity movement involving customers, partners and suppliers, leading to a record turnover, LeShop.ch is saved: investment group ShoppingNet Holding SA and the company’s management acquire the company from Bon appétit Group.
  • December 2002: Bon appétit Group, majority shareholder of LeShop SA since October 2002, decides to refocus on its core business and announces the closure of LeShop.ch for the end of Decembe Three months later, the group is taken over by Rewe Deutschland.
  • November 2001: An exclusive partnership deal with ExpressPost ensures rapid and reliable evening delivery of orders.
  • August 2001: Switzerland’s first e-commerce logistics centre, planned and executed by LeShop.ch, begins operation in Bremgarten (AG). Dominique Locher completes the project in a record time of four months.
  • November 2000: Christian Wanner takes over the management of LeShop.ch from Alain Nicod.
  • June 2000: Subsidiaries are founded in Germany (LeShop.de) and Argentina (LeShop.com.ar). Both are closed down again at a later date.
  • August 1999: Bon appétit Group takes over3% of LeShop SA share capital.
  • November 1998:ch develops a cold chain system for the delivery of fresh products and starts selling fruit, vegetables, meat, etc.
  • April 1998:ch goes online. Switzerland’s first online supermarket offers more than 1,500 dry grocery products and teams up with the Swiss Post for home delivery throughout the country.
  • October 1997: LeShop SA is founded by young entrepreneurs Alain Nicod, Jesús Martin Garcia, Rémi Walbaum and Christian Wanner.

On course for growth: LeShop.ch increases sales by 4.6 percent

The biggest Swiss online grocery retailer is again showing strong growth in 2016: during the first six months of the year, customers spent 93.6 million francs at LeShop.ch, Migros’ online supermarket. This corresponds to a 4.6 percent growth in sales compared to the previous year. More precise delivery times, larger regions for daily deliveries and an extended PickMup collection point network have driven this growth. 40 percent of orders were placed via a phone or tablet, one percent point more than last year. The sales of organic and Alnatura products grew disproportionately, as did food sales for allergy sufferers.

At the end of the first half of 2016, LeShop.ch again achieved a sales record: the online supermarket operated by Migros delivered shopping valued at 93.6 million Swiss francs throughout Switzerland; this equates to 4.1 million or 4.6 percent more than the previous year. 40 percent of LeShop.ch orders are placed on smartphones or tablets, which is a growth of one percent point over the previous year. The level of sales at LeShop.ch DRIVE collection stores also grew positively: it exhibited even stronger growth than sales with home deliveries.

It all combines to give LeShop.ch four years of successive growth. CEO Dominique Locher asserts: “The demand for convenience is continuing to grow strongly. Having groceries delivered is becoming the norm amongst the general population.” Figures from the Swiss Online Merchants’ Association (VSV) attest to the growth of the online market: in 2015 Swiss online and mail-order sales amounted to 7.2 billion francs, a 7.5 percent increase from the previous year. ‘Traditional’ sales on the other hand simultaneously shrunk by 2.3 percent.

Geneva and Lausanne also with more precise daytime and evening deliveries as of 2016
Thanks to a continual improvement of services, shopping at LeShop.ch is now even more convenient and offers more precise delivery slots. LeShop.ch has further narrowed the time slots for its deliveries in three large Swiss cities. Customers in Geneva and Lausanne have been able to choose between four short delivery windows between 16.30 hrs and 21.00 hrs since March. The same service has been available to customers in Zurich since October 2015. What’s more, there have been shorter delivery windows since October 2015 in over 40 more Swiss cities. Here, customers can go online in the morning to opt for a midday or afternoon delivery.
The increased number of delivery windows is enabling the online supermarket to reach new customer segments: professionals who only arrive home late in the evening and residents of apartment buildings who don’t want their shopping left outside for hours. SMEs, schools and crèches as well as persons who are at home during the day have made brisk use of the daytime delivery service.

New PickMup collection points
The Migros Group is also in the process of establishing a dense network of PickMup collection points. In doing so, it is linking its vast branch network with the online shops of the Migros Group. Customers can have purchases from retailers like LeShop.ch, Ex Libris, Digitec, Galaxus and Micasa in migrolinos as well as shopping centres and fitness parks delivered to them. LeShop.ch now operates 17 (previously 11) PickMup collection points and is continually increasing this number. The LeShop.ch DRIVE collection centers in Staufen (AG) and Studen (BE) now also double as PickMup collection points. Ernst Dieter Berninghaus, head of trade at the Migros Cooperative Association and LeShop.ch board chairman states: “PickMup is a strategic milestone. We are the first grocer to give our customers the option to shop across multiple store formats. These cross-channel initiatives have allowed us to gain the trust of customers. In rolling out PickMup, Migros is seeking to place 90 percent of the Swiss population within 15 minutes (maximum) by car of their nearest collection point.”

Disproportionately large sales growth for organic, Alnatura, food intolerance and dietary products
Sales of organic products at LeShop.ch have been growing above the norm: compared to the previous year, sales of around 1080 organic, Alnatura, Alnavit (gluten and lactose free, natural juices) and Alviana products (natural cosmetics) grew by 27 percent. Nine out of ten LeShop.ch customers buy an organic and/or Alnatura product. This allows LeShop.ch to contribute to the sustainability concept of the Migros Group. LeShop.ch customers also purchased diet products and foods for allergy sufferers at an above-average frequency: the sales of products in the aha range grew by 18 percent in the first six months.

Potential in the food market – piqued competition
LeShop.ch also looks to the future with optimism. Dominique Locher expects an acceleration of this development. Comprising around 47 billion Swiss francs, the total market for food is the most important – and the one with the greatest online potential. He explains: “The volume of the food market is underestimated: currently only around 1.8 percent of food is purchased online in Switzerland. A single percentage point more corresponds to a sales growth of 470 million francs.”

LeShop.ch — Results 1st half of 2016:

1st half of 2015

1st half of 2016

Performance 2015/16

Turnover
(CHF million)

89.5

93.6

+ 4.1 million / + 4.6 %

CO2 savings* (tons)

658

715

+ 57 / + 8.7 %

Share of orders from mobile devices**
(smartphone, tablet)

39 %

40 %

+ 1 % / +2.6 %

* Collective delivery by LeShop.ch as compared to private shopping trips in a car
** For the month of June

 

Further information:

 

10.2016

GS1 Network 04.10.2016
Vom Sofa zum Park- platz driven

Générations Plus 01.10.2016
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09.2016

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Swiss IT Magazine 06.09.2016
Leshop bietet einen neuen Service für Frühaufsteher

Blick 09.09.2016
LeShop zielt auf Frühaufsteher ab

Statista 20.09.2016
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07.2016

Blick 04.07.2016
LeShop erneut mit mehr Umsatz im ersten Halbjahr

NZZ Neue Zürcher Zeitung 04.07.2016
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RTS Radio Télévision Suisse 04.07.2016
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20 Minuten 05.07.2016
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05.2016

Sonntags Zeitung 01.05.2016
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04.2016

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01.2016

24 heures 04.01.2016
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Aarau 04.01.2016
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Tages Anzeiger 04.01.2016
6,6 Prozent mehr Umsatz für LeShop

Basler Zeitung 04.01.2016
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Basler Zeitung 05.01.2016
Le filon du commerce en ligne reste prometteur

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Interview Moneycab 11.01.2016
Interview de Dominique Locher, CEO de Le Shop

Migros online subsidiary grows by 6,6% in 2015 with 40% of all orders placed via mobile devices

In 2015, sales at the Migros online supermarket grew by 6,6% or CHF 11 million, with customers spending a total of CHF 176 million at LeShop.ch. Switzerland’s largest online supermarket saw revenues increase for the third consecutive year. This growth was driven by smartphone and tablet orders, the expansion of the delivery service and more precise delivery times.

Retailing in 2015 was affected by the strong Swiss franc: many Swiss consumers purchased groceries abroad, and around 10% of Swiss retail trade sales, CHF 11 billion, flowed out of the country, according to estimates by Credit Suisse. The entry of foreign e-commerce portals into the Swiss market put further pressure on prices.

LeShop.ch, however, is delighted to report excellent end-of-year results and record sales: in 2015, grocery sales at the Migros subsidiary reached CHF 176 million, which constitutes an increase of 6,6% or CHF 11 million over the previous year. LeShop.ch’s annual sales have risen for the third consecutive year, confirming the current growth trend. A key contributing factor was the increased use of smartphones and tablets among all age groups – more than 40% of orders on LeShop.ch are placed using mobile devices.

 

More precise delivery times and new collection points

Growth was also driven by the expansion of services for LeShop.ch customers: in June 2015, in collaboration with Migros, the online supermarket began a pilot scheme involving eleven PickMup collection points in Migrolino stores and Migros shopping and fitness centres. Online customers can collect their pre-packed groceries at these locations the day after placing their orders. As Ernst Dieter Berninghaus, head of trade at the Migros Cooperative Association, says, “Experience shows that the more closely we succeed in integrating our online and offline services, the more loyal our customers will be. Customers who shop in our stores as well as using the home delivery and collection services buy more than twice as much as «classic» store shopper. This is why we as a group are focusing on this cross-channel strategy.”

Furthermore, in October LeShop.ch introduced more precise delivery times: in over 40 Swiss towns and cities, customers can now choose between significantly narrower delivery windows. In these locations, LeShop.ch delivers in the morning between 9 am and 12 am, between noon and 2 pm and between 2 pm and 5 pm in the afternoon. In Zurich, customers can even choose between four additional 1½ hour delivery windows between 4:30 pm and 9 pm. This has allowed LeShop.ch to reach new customers. Offices and nursery schools, for example, have their shopping delivered in the morning, while those who work during the day use the evening delivery window. At the same time LeShop.ch was as the first online supermarket in Switzerland to launch nationwide home delivery on Saturday mornings from 9 am. Continued strong performance at the two LeShop.ch DRIVE collection stores, located in Studen (Bern) and Staufen (Aargau), further contributed to growth in 2015.

 

Rapid growth predicted in the online grocery trade

In Switzerland, the market for online grocery shopping is far from saturated. E-commerce experts at Credit Suisse are forecasting strong growth in this area over the next few years: in their study, Retail Outlook 2015, they predict that the proportion of grocery shopping carried out online will double from 1.7% to 3.5% by 2020. LeShop.ch’s CEO, Dominique Locher, says, “A large part of the market is still unclaimed, and everyone wants the biggest piece of the pie. In these conditions, we can gain new customers by providing fast and precise services and undertaking cross-channel initiatives in collaboration with Migros.” A quick glance at other countries shows that the market for online grocery shopping is booming: in England, France and Germany, a number of companies are preparing to enter the market, including online giant Amazon with its AmazonFresh service.

 

LeShop.ch — results 2015

2014

2015

1st half of 2014

Performance 2014/15

Turnover
(CHF million)

165

175,9

+ 6.5 mio /
+ 7.8%

+ 10.9 mio / + 6.6 %

CO2 savings* (tons)

1292

1373

+ 17 / + 2.6 %

+ 81 / + 6.3 %

Share of orders from mobile devices** (smartphone, tablet)

37 %

40 %

+ 4 % / + 11.4 %

+ 3 % / + 8.1 %

* Collective delivery by LeShop.ch as compared to private shopping trips in a car
** For the month of December

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Further information: