LeShop.ch home delivery: Continual growth of 2 percent
Sales of Switzerland’s largest online supermarket grew to CHF 94 million in the first half of 2017. The Migros subsidiary LeShop.ch has again significantly enlarged its home delivery service and introduced new services. The network of PickMup collection points has been increased to nearly 100 locations. At the end of the first half-year the management team of Dominique Locher (CEO) and Sacha Herrmann (COO) will hand over their responsibilities to CEO designate Urs Schumacher.
It is now the fifth year in a row that sales of the online supermarket have grown, despite a challenging food product market with falling sales figures (a drop of 0.9 percent in the first quarter. Source: Gfk Monitor CH). From January to June, the Swiss market leader sold food, fresh produce, Migros product ranges and branded items valued at CHF 94 million. This represents an increase of 0.5 percent compared with the previous year. Home delivery sales, excluding the DRIVE locations closed at the start of May, grew by 2 percent. The proportion of orders sent from mobile devices continues to rise: At 43 percent, almost half of all orders were placed on smartphone or tablet. The new mobile webshop (going live June 28) will see this number increase to 50 percent by the end of the year. Three years ago, only one in three orders was placed online.
Accuracy and new services deliver continual growth
In addition to mobile web sales as an e-commerce driver, LeShop.ch has also focused on the development and accuracy of its services over the past months. PickMup, the collection concept, has been enlarged from around 17 to nearly 100 pick up points throughout Switzerland today and illustrates Migros’ cross-channel selling strategy. PickMup locations allow LeShop customers to pick up orders on their way to or from work. Both DRIVE pilot sites, however, have been closed. LeShop.ch was also the first online player in Switzerland to introduce an early-morning delivery service from 6.30 am across Switzerland. Precise delivery windows from 6.30 am to 9 pm serve to meet the needs of an increasingly varied customer base and provide further growth potential. A further 156’000 households will now benefit from this service in cities such as Olten, Aarau, Frauenfeld, Martigny or Bex. What’s more, LeShop.ch, in partnership with Swiss Post and Volvo, was the first online supermarket outside Scandinavia to offer delivery directly into the boot of parked car. This service gives customers the greatest possible flexibility, from ordering to delivery or collection.
The mid-year is also marked by a management change at LeShop.ch. On 1 August, Dominique Locher (CEO) and Sacha Herrmann (COO) will hand over the management reins to Urs Schumacher. Schumacher, who has an in-depth knowledge of Switzerland’s retail market, has worked in various management positions within the Migros Group over the past 30 years. Having served at LeShop.ch for many years, Dominique Locher and Sacha Herrmann took the joint decision at the beginning of this year to pursue new challenges. Dominique Locher joined the company in 2000 as Director of Marketing and Sales and has been CEO since 2013, together with Chief Operations Officer Sacha Herrmann who joined the company in 2014 as Finance and Personnel Director.
LeShop.ch is the Swiss market leader in online retail. LeShop SA was founded as a pioneering company by private entrepreneurs in 1997. Since 1 January 2006, LeShop.ch has been a subsidiary of the Federation of Migros Cooperatives (Migros-Genossenschafts-Bund, MGB). Further details about the company’s history, as well as photos, graphics and other information can be found at http://info.LeShop.ch.