Des heures de livraison précises dans plus de 40 villes suisses et la livraison le samedi désormais dans tout le pays

Depuis le 1er octobre, les achats du supermarché en ligne LeShop.ch peuvent être planifiés de manière plus précise. Le leader du marché helvétique développe son offre de livraison à domicile dans plus de 40 villes de Suisse. En tant que premier supermarché en ligne, LeShop.ch livre désormais aussi tous les ménages du pays le samedi matin. Grâce à ces nouveaux créneaux horaires, LeShop.ch atteint environ 1,8 millions de ménages suisses. Ce service s’adresse particulièrement à une clientèle pour qui les livraisons planifiées sont importantes : les habitants d’immeubles locatifs, les entreprises aux horaires d’ouverture limités ou les personnes actives qui rentrent tard le soir à la maison.

En été 2014 déjà, le plus grand supermarché en ligne de Suisse avait introduit la livraison dans toute la Suisse du mardi au vendredi et couvrait ainsi totalement son réseau de livraison. LeShop.ch livre donc les commandes dans l’ensemble du secteur de distribution de La Poste suisse jusqu’à la porte de la maison ou du bureau. Depuis le 1er octobre, LeShop.ch a introduit des heures de livraison précises pour offrir à sa clientèle une plus grande liberté dans la planification de ses achats.

Autre nouveauté proposée par le premier supermarché en ligne de Suisse, la livraison à domicile dans tout le pays le samedi matin dès 9h. Ainsi, les clients de LeShop.ch pourront recevoir le samedi leurs achats dans les régions les plus éloignées, comme par exemple la vallée de Conches ou les Franches-Montagnes. Plus de 530’000 ménages dans toutes les régions linguistiques de Suisse pourront profiter de cette nouvelle livraison le samedi. Et grâce à la chaîne du froid organisée par LeShop.ch, les livraisons pourront même être déposées à l’adresse demandée en l’absence des clients.

 

Des créneaux horaires plus précis pour plus de 1,8 millions de ménages

En Suisse romande depuis la mi-octobre, les clients de plus de 40 villes, dont notamment Genève, Lausanne, Fribourg, Sion, Neuchâtel et Delémont, mais aussi Yverdon-les-Bains, Le Locle, Vevey, Bulle ou Payerne, peuvent choisir précisément les créneaux horaires auxquels ils souhaitent être livrés. LeShop.ch propose désormais des livraisons le matin entre 9h et 12h, à midi entre 12h et 14h ou l’après-midi entre 14h et 17h. Plus de 1,8 millions de ménages en Suisse sont concernés par ce nouveau service. Ce dernier s’adresse particulièrement aux clients qui souhaitent prendre possession de leurs achats au moment de la livraison ou à ceux qui ont des horaires bien déterminés : les habitants d’immeubles locatifs, les bureaux ou les personnes actives de retour tard le soir à la maison.

Sacha Herrmann, directeur opérationnel, est responsable de cette logistique : «Le développement de cette prestation exige de la précision et une excellente collaboration de toutes les personnes impliquées, avant tout avec notre partenaire La Poste suisse. C’est un défi logistique pour nous mais nous savons que nous apportons une véritable valeur ajoutée à notre clientèle. 85% de nos clients sont des habitués et avec l’amélioration de la planification des livraisons nous avons pour objectif d’augmenter ce pourcentage.» Les horaires de livraison du samedi seront légèrement adaptés, puisqu’ils s’effectueront désormais dans toute la Suisse entre 9h et 12h (actuellement de 7h à 11h).

151005_infographie_horaires_FR

 

Renseignements supplémentaires :

Strong growth through service expansion and new collection concept, 39% of orders via mobile

Switzerland’s largest online supermarket LeShop.ch closes the first half of 2015 with a new sales record of CHF 89.5 million. This represents an increase of CHF 6.5 million or 7.8 % the strongest growth in five years. It is driven by the expansion of services and the strong performance of the multi-channel strategy, comprising home delivery and collection centers. The proportion of orders placed via mobile devices (smartphones and tablets) rose to 39%. The two DRIVE collection centers are contributing to the sharp growth.

In the first half of 2015, Switzerland’s largest online supermarket posted the strongest growth in five years. From January to June, LeShop.ch generated online food sales of CHF 89.5 million, 7.8 % more than in the previous year. The proportion of orders placed via mobile devices rose to 39%.

The last five years have seen a huge growth in e-commerce. According to studies, in 2010 only 25% of the Swiss population were using the internet via a smartphone; by 2014 this share had risen to 75%. LeShop.ch’s CEO Dominique Locher comments: “The mobile web is giving a massive boost to the online commerce. With the expansion of our multi-channel strategy, from ordering through to delivery or collection, we’re offering the food shopping experience of tomorrow.” Since the start of June, LeShop.ch purchases can also be collected from eleven new Migros “PickMup” collection points (Migros supermarkets, migrolinos and Migros Fitness Parks) in the Zurich/Winterthur area and French-speaking Switzerland.

 

New collection concept supporting growth

The strong growth in sales is a powerful signal for the online commerce in a market that is stagnating due to the weak euro. A range of expansion measures have contributed to this result: in mid-2014, same-day delivery throughout Switzerland closed the final gaps in the delivery network, enabling LeShop.ch to reach a new B2B customer segment including offices, workshops and nurseries. As Chief Operations Officer, Sacha Herrmann is responsible for the operational implementation of the new formats. He says: “The collection services at the DRIVE and PickMup locations present new and significant logistical challenges but they also complement the home delivery service. We now provide a flexible and individualized all-round offer for widely differing needs.” The pilot locations of the DRIVE collection centers in Studen (close to Bern, opened in October 2012) and Staufen (Zurich area, opened in September 2014) are supporting LeShop.ch’s positive business performance.

 

LeShop.ch — results in the first half of 2015

1st half of 2014

1st half of 2015

Performance 2014/15

Turnover (CHF million)

83

89.5

+ 6.5 mio / + 7.8 %

CO2 savings* (tons)

641

658

+ 17 / + 2.6 %

Share of orders from mobile devices** (smartphone, tablet)

35 %

39 %

+ 4 % / + 11.4 %

* Collective delivery by LeShop.ch as compared to private shopping trips in a car
** For the month of June

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Further information:

Record sales: CHF 165 million – new nationwide same-day delivery and mobile business promote growth

The online supermarket LeShop.ch increased sales by CHF 7 million to CHF 165 million in 2014. This represents an increase of approximately 4%. The new nationwide same-day delivery service, the DRIVE collection centers in Staufen (AG) and Studen (BE) and mobile business were contributing factors to the growth. Today, 37% of all transactions are processed via smartphone or tablet.

The online supermarket LeShop.ch grew in 2014 to reach another all-time high. The Migros subsidiary’s online sales of groceries totaled CHF 165 million, CHF 7 million or 4.4%, more than the previous year. After the good results in 2013 (+ 6%), LeShop.ch has confirmed its upward trajectory. The number of orders via smartphones and tablets also increased significantly: more than 37% of orders are now placed from a mobile device compared with 11% three years ago. Dominique Locher, LeShop.ch CEO, says: “Our customers appreciate the 24/7 availability that our apps offer. We are now working towards a flexible delivery service with more options. This is where we believe there is still great potential for new customers and further growth.”

Same-day delivery means LeShop.ch convenience for offices, nurseries and more households

In 2014, LeShop.ch expanded its services to fill the last gaps in delivery areas. In July, more than 185,000 new private households were incorporated into its potential customer base, and the new nationwide same-day delivery service means LeShop.ch can also deliver to offices, workshops or nurseries during office hours. Ernst- Dieter Berninghaus, head of the commerce division at Federation of Migros Cooperatives, says: “With our online and offline offers, Migros wants to be a part of our customers’ daily lives. Our subsidiary LeShop.ch offers services that ideally complement the Migros experience.”
The significantly broadened organic range has also contributed to the good results. Since July, LeShop.ch has offered about 300 Alnatura products throughout Switzerland, and Alnatura items are now included in more than every third order. In total, LeShop.ch offers home delivery for more than 13,000 products and more than 8,000 products to be picked up at the DRIVE collection centers, including Migros products at in-store prices, branded products, numerous regional specialties and fresh products, such as fruit, vegetables and bread. It also offers alcoholic beverages and tobacco goods.

A good start to the DRIVE pilot site in Staufen

With the second DRIVE pilot site in Staufen near Lenzburg, LeShop.ch now offers customers in Aargau, Zurich and Lucerne a fast pick-up service for the first time. Two hours after the online order is sent via PC, smartphone or tablet, the items are ready to be loaded directly into customers’ cars within five minutes of arrival at the collection center. The service has been well received: in the first four months, more than 13,500 orders from about 3,400 customers were placed at LeShop.ch for the DRIVE service in Staufen. The pick-up service is especially popular for quick shopping during the week. Dominique Locher, LeShop CEO, says: “DRIVE is a step towards the seamless integration of shopping into everyday life. Customers no longer have to choose between online or offline, but can combine the services to suit them best.”

 

LeShop.ch – Results 2014

2013

2014

Half-Year 2013/14

Development 2013/14

Turnover (CHF million)

158.1

165

+ 1 mio / + 1.3%

+ 6.9 mio / + 4.4%

Cash turnover incl. VAT*

163.8

170.9

+ 1.1 mio / + 1.3%

+ 7.1 mio / + 4.3%

Share of orders from mobile devices** (smartphone, tablet)

32%

37%

+ 5% / + 17%

+ 5% / + 16%

* As disclosed by competitors
** For the month of December

 

Further information:

LeShop.ch expands: sales increase of CHF 7 million in 2014

The online supermarket LeShop.ch increased sales by CHF 7 million to CHF 165 million in 2014. This represents an increase of approximately 4%. The new nationwide same-day delivery service, the DRIVE collection centers in Staufen (AG) and Studen (BE) and mobile business were contributing factors to the growth. Today, 37% of all transactions are processed via smartphone or tablet.

The online supermarket LeShop.ch grew in 2014 to reach another all-time high. The Migros subsidiary’s online sales of groceries totaled CHF 165 million, CHF 7 million or 4.4%, more than the previous year. After the good results in 2013 (+ 6%), LeShop.ch has confirmed its upward trajectory. The number of orders via smartphones and tablets also increased significantly: more than 37% of orders are now placed from a mobile device compared with 11% three years ago. Dominique Locher, LeShop.ch CEO, says: “Our customers appreciate the 24/7 availability that our apps offer. We are now working towards a flexible delivery service with more options. This is where we believe there is still great potential for new customers and further growth.”

Same-day delivery means LeShop.ch convenience for offices, nurseries and more households

In 2014, LeShop.ch expanded its services to fill the last gaps in delivery areas. In July, more than 185,000 new private households were incorporated into its potential customer base, and the new nationwide same-day delivery service means LeShop.ch can also deliver to offices, workshops or nurseries during office hours. Ernst- Dieter Berninghaus, head of the commerce division at Federation of Migros Cooperatives, says: “With our online and offline offers, Migros wants to be a part of our customers’ daily lives. Our subsidiary LeShop.ch offers services that ideally complement the Migros experience.”
The significantly broadened organic range has also contributed to the good results. Since July, LeShop.ch has offered about 300 Alnatura products throughout Switzerland, and Alnatura items are now included in more than every third order. In total, LeShop.ch offers home delivery for more than 13,000 products and more than 8,000 products to be picked up at the DRIVE collection centers, including Migros products at in-store prices, branded products, numerous regional specialties and fresh products, such as fruit, vegetables and bread. It also offers alcoholic beverages and tobacco goods.

A good start to the DRIVE pilot site in Staufen

With the second DRIVE pilot site in Staufen near Lenzburg, LeShop.ch now offers customers in Aargau, Zurich and Lucerne a fast pick-up service for the first time. Two hours after the online order is sent via PC, smartphone or tablet, the items are ready to be loaded directly into customers’ cars within five minutes of arrival at the collection center. The service has been well received: in the first four months, more than 13,500 orders from about 3,400 customers were placed at LeShop.ch for the DRIVE service in Staufen. The pick-up service is especially popular for quick shopping during the week. Dominique Locher, LeShop CEO, says: “DRIVE is a step towards the seamless integration of shopping into everyday life. Customers no longer have to choose between online or offline, but can combine the services to suit them best.”

 

LeShop.ch – Results 2014

2013

2014

Half-Year 2013/14

Development 2013/14

Turnover (CHF million)

158.1

165

+ 1 mio / + 1.3%

+ 6.9 mio / + 4.4%

Cash turnover incl. VAT*

163.8

170.9

+ 1.1 mio / + 1.3%

+ 7.1 mio / + 4.3%

Share of orders from mobile devices** (smartphone, tablet)

32%

37%

+ 5% / + 17%

+ 5% / + 16%

* As disclosed by competitors
** For the month of December

 

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Further information:

Les consommateurs suisses aiment acheter leurs denrées alimentaires via leur Smartphone ou leur tablette: plus de 11% des commandes de LeShop.ch proviennent du shopping mobile. Le plus grand supermarché en ligne de Suisse, LeShop.ch, est devenu bénéficiaire en 2011. La filiale de Migros a vendu pour 150 millions de francs de denrées alimentaires par Internet et peut inscrire ainsi à son bilan des chiffres noirs. Après un bon premier semestre (+ 7%), la croissance a brusquement ralenti suite au contexte difficile du commerce de détail lors du second semestre. En revanche, le nombre de commandes via Smartphones et tablettes a poursuivi sa croissance : une commande sur neuf provient d’un appareil mobile.

En 2005, LeShop.ch vendait encore des marchandises pour un montant de 47 millions de francs. Cinq ans après, le chiffre d’affaires a triplé: l’exercice 2011 atteint en effet 150 millions de francs. Le service Express de La Poste Suisse a livré l’an dernier 39’000 tonnes de denrées alimentaires dans plus de 106’000 ménages en Suisse (majorité des familles avec des petits enfants) – ce qui correspond au nombre d’habitants d’une agglomération de la taille de Berne. Si la croissance était de 7% lors du premier semestre 2011, elle fut néanmoins fortement ralentie dans la seconde moitié de l’année en raison de la faiblesse de l’euro, de la pression sur les prix et de la frilosité des consommateurs, pour atteindre à fin décembre quasi le même niveau que l’année précédente (151 millions de francs en 2010). Cela n’a pas empêché le leader du marché helvétique de franchir le seuil de rentabilité à fin 2011. Christian Wanner, co-fondateur et Directeur Général de LeShop.ch: «Je me réjouis que nos idées visionnaires de 1997 soient devenues une référence pour toute une branche. Pour les générations futures, l’achat quotidien des denrées alimentaires via Internet ira naturellement de soi.» M. Wanner considère le ralentissement momentané de la croissance comme un phénomène temporaire et s’attend, pour les prochaines années, à un nouveau développement important des chiffres d’affaires.

L’avenir des achats par Internet passe par le shopping mobile

Les commandes via les Smartphones et les tablettes ont déjà plus que doublé par rapport à l’an dernier: en 2011, plus de 11% des commandes d’une valeur de plus de 15 millions de francs ont été effectuées sur des appareils mobiles (iPhones, Android et tablettes). En 2010, cette part n’atteignait que 5%. Il est donc intéressant de constater que le shopping mobile se développe beaucoup plus rapidement que les commandes effectuées autrefois par ordinateur à la création de LeShop.ch en 1998 (cf. infographie ci-dessous).

Le développement dynamique du e-commerce et le succès du shopping via Smartphone font du domaine en ligne un facteur stratégique pour Migros. Ernst Dieter Berninghaus, Chef du Département Commerce de marchandises de la Fédération des coopératives Migros : «Le développement de LeShop.ch et de nos canaux en ligne prouvent que l’e-commerce deviendra toujours plus important dans l’offre globale. Le groupe Migros vend aujourd’hui pour quelque 3.2 % ou 660 millions de francs via Internet – nous allons donc continuer à investir dans le développement de nos stratégies multicanal et cross-channel.» Outre LeShop.ch, Migros est également représentée sur le Net avec les enseignes Travel.ch, Interhome, Hotelplan, ExLibris, Migrol, Denner, m-electronics, OfficeWorld et récemment Micasa.

 

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LeShop.ch – Résultats 2011

2010

2011

1er semestre 2010/2011

Dév. 2010/2011

Chiffre d’affaires
(mio CHF)

151

150

+5 Mio. / + 7 %

-1 Mio. / -1%

Valeur de commande moyenne (CHF)

235

235

+1 CHF / +0%

0 CHF / 0%

Nombre de nouveaux clients

+ 38’100

+ 30’800

-600 / -3%

-7‘300 / -19%

Économies de
CO2 (tonnes)
*

1‘100

1‘360

+57 t / +8%

+260 t / +24%

Part des commandes via mobiles (Smartphone, tablette)

5%

11%

+6% / +150%

+6% / +120%

 

Renseignements supplémentaires:

Record sales: CHF 165 million – new nationwide same-day delivery and mobile business promote growth

The online supermarket LeShop.ch increased sales by CHF 7 million to CHF 165 million in 2014. This represents an increase of approximately 4%. The new nationwide same-day delivery service, the DRIVE collection centers in Staufen (AG) and Studen (BE) and mobile business were contributing factors to the growth. Today, 37% of all transactions are processed via smartphone or tablet.

The online supermarket LeShop.ch increased sales by CHF 7 million to CHF 165 million in 2014. This represents an increase of approximately 4%. The new nationwide same-day delivery service, the DRIVE collection centers in Staufen (AG) and Studen (BE) and mobile business were contributing factors to the growth. Today, 37% of all transactions are processed via smartphone or tablet.

 

Same-day delivery means LeShop.ch convenience for offices, nurseries and more households

In 2014, LeShop.ch expanded its services to fill the last gaps in delivery areas. In July, more than 185,000 new private households were incorporated into its potential customer base, and the new nationwide same-day delivery service means LeShop.ch can also deliver to offices, workshops or nurseries during office hours. Ernst- Dieter Berninghaus, head of the commerce division at Federation of Migros Cooperatives, says: “With our online and offline offers, Migros wants to be a part of our customers’ daily lives. Our subsidiary LeShop.ch offers services that ideally complement the Migros experience.”
The significantly broadened organic range has also contributed to the good results. Since July, LeShop.ch has offered about 300 Alnatura products throughout Switzerland, and Alnatura items are now included in more than every third order. In total, LeShop.ch offers home delivery for more than 13,000 products and more than 8,000 products to be picked up at the DRIVE collection centers, including Migros products at in-store prices, branded products, numerous regional specialties and fresh products, such as fruit, vegetables and bread. It also offers alcoholic beverages and tobacco goods.

 

A good start to the DRIVE pilot site in Staufen

With the second DRIVE pilot site in Staufen near Lenzburg, LeShop.ch now offers customers in Aargau, Zurich and Lucerne a fast pick-up service for the first time. Two hours after the online order is sent via PC, smartphone or tablet, the items are ready to be loaded directly into customers’ cars within five minutes of arrival at the collection center. The service has been well received: in the first four months, more than 13,500 orders from about 3,400 customers were placed at LeShop.ch for the DRIVE service in Staufen. The pick-up service is especially popular for quick shopping during the week. Dominique Locher, LeShop CEO, says: “DRIVE is a step towards the seamless integration of shopping into everyday life. Customers no longer have to choose between online or offline, but can combine the services to suit them best.”

 

LeShop.ch – Results in 2014

2013

2014

Half-Year 2013/14

Development 2013/14

Turnover (CHF million)

158.1

165

+ 1 mio / + 1.3%

+ 6.9 mio / + 4.4%

Cash turnover incl. VAT*

163.8

170.9

+ 1.1 mio / + 1.3%

+ 7.1 mio / + 4.3%

Share of orders from mobile devices** (smartphone, tablet)

32%

37%

+ 5% / + 17%

+ 5% / + 16%

* As disclosed by competitors
** For the month of December

 

Further information: