Key figures

Company established
October 1997
LeShop.ch was founded by a group of young entrepreneurs:
Alain Nicod, Jesús Martin Garcia, Rémi Walbaum and Christian Wanner
Online launch
April 1998
Headquarters
Ecublens (VD), Switzerland
Logistics centers
Bremgarten (AG) and Ecublens (VD)
Distribution partner
From the warehouse to the distribution centers of the Swiss Post: refrigerated transport by the company von Bergen delivery to the customers’ door by the Swiss Post.
Shareholder
Federation of Migros Cooperatives
Team
April 1998: 7 collaborators
April 2000: 25 collaborators
April 2001: 40 collaborators
April 2002: 60 collaborators
December 2002: 69 collaborators
February 2005: 74 collaborators
October 2006: 134 collaborators
October 2007: 167 collaborators
December 2009: 207 collaborators
July 2011: 220 collaborators
December 2011: 200 collaborators
April 2013: 243 collaborators
January 2014: 257 collaborators
January 2015: 292 collaborators
January 2016: 308 collaborators
January 2017: 311 collaborators
Turnover
1999: 4 million francs
2000: 6 million francs
2001: 11.5 million francs
2002: 12.8 million francs
2003: 15.2 million francs
2004: 32.6 million francs
2005: 47.1 million francs
2006: 64.5 million francs
2007: 92.3 million francs
2008: 112 million francs
2009: 132 million francs
2010: 151.1 million francs
2011: 150 million francs
2012: 150 million francs
2013: 158.1 million francs
2014: 165 million francs
2015: 176 million francs
2016: 182.1 million francs
Part of turnover achieved via iPhone/iPad and Android smartphones
42%
Market share
Estimate 59%
Client base
55’000 (regular customers)
Core target group
Young families, working mothers
Customer retention
91% of purchases are made by repeat customers
Purchasing behaviour
HOME, PICK-UP & VOLVO IN-CAR DELIVERY
Mainly planned weekly shopping
DRIVE
For weekly and last minute shopping
Average shopping basket/year
2000: 142 francs
2001: 158 francs
2002: 165 francs
2003: 193 francs
2004: 204 francs
2005: 214 francs
2006: 213 francs
2007: 213 francs
2008: 224 francs
2009: 228 francs
2010: 235 francs
2011: 235 francs
2012: 244 francs
2013: 248 francs
2014: LeShop.ch does not communicate this information any longer.
Percentage of customers ordering fresh products
92%
Top 20 of sold products
HOME
Max Havelaar bananas, butter, cucumbers, organic Swiss eggs, milk drink, recycled toilet paper, carrots, endives, sugar, zucchini, semi-skimmed cream, apples, kitchen towels, dishwasher salt, white raisins, cherry tomatoes, chicken fillets, tinned tomatoes, mocha yoghurt, organic milk
DRIVE
Butter brioche, cucumbers, Chiquita bananas, organic Swiss eggs, butter, mocha and chocolate yoghurt, Max Havelaar bananas, milk drink, carrots, broccolis, M-Budget mineral water, farmhouse bread, Iceberg salad, semi-skimmed cream, M-Budget ham, cherry tomatoes, onions, zucchini, sugar
Number of orders/day
Average of 3’000 per day, mostly on Mondays and Fridays
Range
Supermarket and special shops with around 13’500 products. Supermarket: fresh produce such as fruit and vegetables, dairy products, bread and meat. Migros products and branded items: food and frozen foods, beverages, household and baby goods, body care, organic and fair trade items, international food, exclusive gourmet products and delicatessen, wellness products, home entertainment, perfumery, toys, smokers’ requisites, wines, beers (among others Denner wines and beers) and spirits. Special shops: Do it + Garden, M-Electronics and pet shop.
Delivery area
100% of Swiss households, due to our partnership with PostLogistics. The Volvo In-car Delivery service will be expanded progressively.
Delivery fee
HOME
0.- with delivery pass, 7.90, 13.90 or 15.90 francs per order with home delivery, depending on the purchase value.

Additional delivery fees for frozen food depend on how full the box is. If a box is filled up from 1 to 49%, Fr. 8.- delivery fees are charged and if the box is filled up to 50%, the delivery fees are free.

DRIVE

Free pick-up service at LeShop.ch DRIVE.

PICK-UP
Free delivery at a pick-up place. The delivery fees depend on how full the box is. If a box is filled up from 1 to 49%, Fr. 8.- delivery fees are charged and if the box is filled up to 50%, the delivery fees are free.
VOLVO IN-CAR DELIVERY
0.- with the delivery pass, 7.90, 13.90 or 15.90 francs per order delivered into the trunk of the Volvo, depending on the purchase value.
Packaging
HOME
Special shipping boxes taken back by PostLogistics along with the packaging material. Uninterrupted cold chain: the fresh produce are transported in insulated bags, the frozen foods in specially developed cool boxes containing dry ice.
DRIVE
100% biodegradable bags, recycling container on-site.
PICK-UP
Delivery boxes that the employee takes back along with packaging material.
Continuous cold chain: fresh products are transported in cooling bags, frozen foods in cool boxes with dry ice.
The purchases are handed to the customer in LeShop.ch paper bags. The customer can order frozen bags at the end of his order.
VOLVO IN-CAR DELIVERY
The groceries are put in the trunk of the Volvo in Leshop.ch paper bags.
Uninterrupted cold chain: the fresh produce are transported and put in the trunk in insulated bags.
Delivery / collection times
HOME
Daily deliveries from Monday through Friday between 5pm and 8pm for orders placed the previous day before midnight. Delivery on Saturday morning for orders placed on Friday before 1.30pm. In Zurich, Geneva and Lausanne, 5 delivery slots available between 4.30pm and 9pm. Deliveries from Tuesday through Friday between 8am and 5pm for orders placed two days before, before midnight. In 40 cities, delivery slots available between 9-12am, 12-2pm, 2-5pm.
DRIVE
Collection of the goods at the earliest 2 hours after placing the order; pick-up hours Mon-Thu 8am-8pm, Fri 8am-9pm and Sat 8am-5pm.
PICK-UP
Collection of the goods at the earliest 2 hours after placing the order; pick-up hours Mon-Thu 8am-8pm, Fri 8am-9pm and Sat 8am-5pm.
VOLVO IN-CAR DELIVERY
Daily deliveries from Monday through Friday between 9am and 9pm for orders placed the previous day before midnight. Delivery slots of 1.30 hours can be chosen. No deliveries on Saturday; the service will be progressively available in more regions.

Complaint Resolution
100% Customer Satisfaction Guarantee.
Awards
1998
Best e-commerce website, European Biarritz Festival

1999
Best e-commerce website, Swiss Multimedia Award

1999
Strategis Strategy Award, Bilan/HEC Lausanne

September 2001
Best e-supermarket website in Switzerland, test made by Sonntagszeitung.ch

December 2001
Best e-supermarket website in Switzerland, test made by Beobachter.ch

February 2005
Best grocery shopping website in Switzerland according to the digital magazine “anthrazit”

September 2005
Most convenient grocery shopping website in Switzerland according to the digital magazine “anthrazit”

March 2007
“Best sustainable development partnership” award (together with Estia SA), International Logistics Solutions Show in Paris

September 2008
One of the 10 best e-shops of the eating/drinking category according to the digital magazine “anthrazit”

April 2009
Best of Swiss Web prize

December 2012
The LeShop.ch apps for iPhone and iPad are selected for the “App Store BEST OF 2012” category in Switzerland

March 2013
Bronze at „Best of Swiss Web Award“ for the project „LeShop.ch goes Mobile“ with the 3 apps for iPhone, iPad und Android

September 2013
Bronze medal for our iPad app at “Best of Swiss Apps 2013”

May 2014
The LeShop.ch iPad app comes in the 2nd place at the “Swiss E-Commerce Award 2014” in the category Mobile & Couch-Commerce

June 2015
LeShop.ch comes in the 3rd place at the “Swiss E-Commerce Award” 2015 in the category “Multi-Channel & Logistics”