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LeShop.ch expands: sales increase of CHF 7 million in 2014

Record sales: CHF 165 million – new nationwide same-day delivery and mobile business promote growth

The online supermarket LeShop.ch increased sales by CHF 7 million to CHF 165 million in 2014. This represents an increase of approximately 4%. The new nationwide same-day delivery service, the DRIVE collection centers in Staufen (AG) and Studen (BE) and mobile business were contributing factors to the growth. Today, 37% of all transactions are processed via smartphone or tablet.

The online supermarket LeShop.ch grew in 2014 to reach another all-time high. The Migros subsidiary’s online sales of groceries totaled CHF 165 million, CHF 7 million or 4.4%, more than the previous year. After the good results in 2013 (+ 6%), LeShop.ch has confirmed its upward trajectory. The number of orders via smartphones and tablets also increased significantly: more than 37% of orders are now placed from a mobile device compared with 11% three years ago. Dominique Locher, LeShop.ch CEO, says: “Our customers appreciate the 24/7 availability that our apps offer. We are now working towards a flexible delivery service with more options. This is where we believe there is still great potential for new customers and further growth.”

Same-day delivery means LeShop.ch convenience for offices, nurseries and more households
In 2014, LeShop.ch expanded its services to fill the last gaps in delivery areas. In July, more than 185,000 new private households were incorporated into its potential customer base, and the new nationwide same-day delivery service means LeShop.ch can also deliver to offices, workshops or nurseries during office hours. Ernst- Dieter Berninghaus, head of the commerce division at Federation of Migros Cooperatives, says: “With our online and offline offers, Migros wants to be a part of our customers’ daily lives. Our subsidiary LeShop.ch offers services that ideally complement the Migros experience.”
The significantly broadened organic range has also contributed to the good results. Since July, LeShop.ch has offered about 300 Alnatura products throughout Switzerland, and Alnatura items are now included in more than every third order. In total, LeShop.ch offers home delivery for more than 13,000 products and more than 8,000 products to be picked up at the DRIVE collection centers, including Migros products at in-store prices, branded products, numerous regional specialties and fresh products, such as fruit, vegetables and bread. It also offers alcoholic beverages and tobacco goods.

A good start to the DRIVE pilot site in Staufen
With the second DRIVE pilot site in Staufen near Lenzburg, LeShop.ch now offers customers in Aargau, Zurich and Lucerne a fast pick-up service for the first time. Two hours after the online order is sent via PC, smartphone or tablet, the items are ready to be loaded directly into customers’ cars within five minutes of arrival at the collection center. The service has been well received: in the first four months, more than 13,500 orders from about 3,400 customers were placed at LeShop.ch for the DRIVE service in Staufen. The pick-up service is especially popular for quick shopping during the week. Dominique Locher, LeShop CEO, says: “DRIVE is a step towards the seamless integration of shopping into everyday life. Customers no longer have to choose between online or offline, but can combine the services to suit them best.”

LeShop.ch – Results in 2014

2013 2014 Half-Year 2013/14 Development 2013/14
Turnover (CHF million)

158.1

165

+ 1 mio / + 1.3% + 6.9 mio / + 4.4%
Cash turnover incl. VAT*

163.8

170.9 + 1.1 mio / + 1.3% + 7.1 mio / + 4.3%
Share of orders from mobile devices** (smartphone, tablet) 32% 37% + 5% / + 17% + 5% / + 16%

* As disclosed by competitors
** For the month of December















LeShop.ch is the Swiss market leader in online retail. LeShop SA was founded as a pioneering company by private entrepreneurs in 1997. Since 1 January 2006, LeShop.ch has been a subsidiary of the Federation of Migros Cooperatives (Migros- Genossenschafts-Bund, MGB). Further details of the company’s history, as well as photos, graphs and other information can be found at http://info.leshop.ch


Further information:

LeShop.ch :

Dominique P. Locher, CEO, tel. +41 (0)76 564 68 63
dominique.locher@leshop.ch


Sacha Herrmann, Chief Operations Officer COO, tel. +41 (0)78 886 54 56
sacha.herrmann@leshop.ch


Migros :
Luzi Weber, MGB media spokesperson, tel. +41 (0)76 366 96 36
luzi.weber@mgb.ch


LeShop.ch – the company’s history at a glance
October 1997: LeShop SA is founded by young entrepreneurs Alain Nicod, Jesús Martin Garcia, Rémi Walbaum and Christian Wanner.
April 1998: LeShop.ch goes online. Switzerland’s first online supermarket offers more than 1,500 dry grocery products and teams up with the Swiss Post for home delivery throughout the country.
November 1998: LeShop.ch develops a cold chain system for the delivery of fresh products and starts selling fruit, vegetables, meat, etc.
August 1999: Bon appétit Group takes over 33.3% of LeShop SA share capital.
June 2000: Subsidiaries are founded in Germany (LeShop.de) and Argentina (LeShop.com.ar). Both are closed down again at a later date.
November 2000: Christian Wanner takes over the management of LeShop.ch from Alain Nicod.
August 2001:

Switzerland’s first e-commerce logistics centre, planned and executed by LeShop.ch, begins operation in Bremgarten (AG). Dominique Locher completes the project in a record time of four months.

November 2001: An exclusive partnership deal with ExpressPost ensures rapid and reliable evening delivery of orders.
December 2002: Bon appétit Group, majority shareholder of LeShop SA since October 2002, decides to refocus on its core business and announces the closure of LeShop.ch for the end of December. Three months later, the group is taken over by Rewe Deutschland.
January 2003: Following an overwhelming solidarity movement involving customers, partners and suppliers, leading to record turnover, LeShop.ch is saved: investment group ShoppingNet Holding SA and the company’s management acquire the company from Bon appétit Group.
September 2003: Official announcement of the strategic partnership with Migros, initially without financial participation by the Federation of Migros Cooperatives (Migros-Genossenschafts-Bund, MGB).
January 2004: Migros closes down the website migros-shop.ch. LeShop.ch absorbs the Migros product range and takes on Migros’ customers, ushering in an eight-year period of notable success with average yearly growth of 30%.
March 2005: The online supermarket evolves towards an online shopping centre: following the launch of perfumes at the end of 2004, LeShop.ch introduces Do it + Garden articles as well as eismann frozen foods.
April 2006: LeShop.ch concludes Q1 2006 with the company’s first operating profit. The Federation of Migros Cooperatives acquires an 80% share in LeShop SA, launching an investment programme for future developments.
October 2006: The second LeShop.ch logistics centre is inaugurated by Swiss Federal Councillor and trade minister Doris Leuthard in Ecublens (VD). The company’s headquarters are also transferred to Ecublens.
April 2008: LeShop.ch celebrates its 10th anniversary, publishing a commemorative book to mark the occasion.
November 2008: : After ten years of existence, LeShop.ch breaks through the 100 million turnover barrier.
June 2009: LeShop.ch innovates with home delivery of frozen foods and develops a reusable cool box using dry ice.
January 2010: The LeShop.ch app for iPhone is launched, based on a unique technological innovation. It quickly becomes one of the most popular apps in the Store. By October 2010, 5% of all orders are placed via iPhone.
August 2011: Start of the cooperation with Denner, allowing customers to buy a range of popular Denner wines at LeShop.ch.
December 2011: Break-even for LeShop.ch – the company becomes one of the world’s first profitable pure-players in the online grocery business.
July 2012: The LeShop.ch app for iPad is launched, topping the App Store charts (lifestyle apps) just a few days later. iPhone and iPad account for 17% of all orders.
October 2012: The first LeShop.ch DRIVE opens in Studen (BE), attracting major attention from media and residents. This business model, unique in Switzerland to this day, wins over 200 customers on the opening day and enjoys remarkable success in its first months.
December 2012: LeShop.ch RAIL is launched in partnership with Swiss Federal Railways (CFF), allowing commuters to pick up their orders at Zurich or Lausanne main station.
The LeShop.ch apps for iPhone and iPad are distinguished by Apple and included in the “Best of 2012” category.
LeShop.ch is cash-flow positive in the home delivery sector for the second consecutive time, despite the difficult economic context.
March 2013: The project “LeShop.ch goes Mobile”, with three applications for iPhone, iPad and Android, is awarded the bronze medal at “Best of Swiss Web Award”.
April 2013: The mobile Internet proves to be a strong growth factor – one in every three orders is now placed via iPad or iPhone. The DRIVE concept takes off: every week, 1,150 customers use this option to collect their shopping.
October 2013:

Dominique Locher (1969) succeeds Christian D. Wanner as CEO of LeShop.ch, to work alongside COO Sacha Herrmann.
The LeShop.ch DRIVE in Studen celebrates its first anniversary: in its first year of operation, the new collection concept generates turnover of 3.5 million, with over 30,000 collections by 5,000 customers.

December 2013:

LeShop.ch concludes the anniversary year with uninterrupted growth and an increase in turnover of 6%, i.e.an increase of 9 million francs.

July 2014: LeShop.ch doubles its range of organic products. The online supermarket now offers about 300 Alnatura products throughout Switzerland.
With the introduction of the daytime delivery service, LeShop.ch is now available to all Swiss households and business customers across the country.
September 2014: LeShop.ch opens the second DRIVE pilot site in Staufen near Lenzburg. The Migros subsidiary offers customers in central German-speaking Switzerland a fast pick-up service for the first time. On the first day, 269 customers used the new DRIVE service.
October 2014: SBB and LeShop.ch complete a joint pilot project LeShop.ch RAIL. The findings will be incorporated into the development of future services.
December 2014: LeShop.ch achieves record sales of CHF 165 million, 37% of orders are placed from a smartphone or tablet.


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