LeShop.ch expands: sales increase of CHF 7 million in 2014
The online supermarket LeShop.ch increased sales by CHF 7 million to CHF 165 million in 2014. This represents an increase of approximately 4%. The new nationwide same-day delivery service, the DRIVE collection centers in Staufen (AG) and Studen (BE) and mobile business were contributing factors to the growth. Today, 37% of all transactions are processed via smartphone or tablet.
The online supermarket LeShop.ch grew in 2014 to reach another all-time high. The Migros subsidiary’s online sales of groceries totaled CHF 165 million, CHF 7 million or 4.4%, more than the previous year. After the good results in 2013 (+ 6%), LeShop.ch has confirmed its upward trajectory. The number of orders via smartphones and tablets also increased significantly: more than 37% of orders are now placed from a mobile device compared with 11% three years ago. Dominique Locher, LeShop.ch CEO, says: “Our customers appreciate the 24/7 availability that our apps offer. We are now working towards a flexible delivery service with more options. This is where we believe there is still great potential for new customers and further growth.”
Same-day delivery means LeShop.ch convenience for offices, nurseries and more households
In 2014, LeShop.ch expanded its services to fill the last gaps in delivery areas. In July, more than 185,000 new private households were incorporated into its potential customer base, and the new nationwide same-day delivery service means LeShop.ch can also deliver to offices, workshops or nurseries during office hours. Ernst- Dieter Berninghaus, head of the commerce division at Federation of Migros Cooperatives, says: “With our online and offline offers, Migros wants to be a part of our customers’ daily lives. Our subsidiary LeShop.ch offers services that ideally complement the Migros experience.”
The significantly broadened organic range has also contributed to the good results. Since July, LeShop.ch has offered about 300 Alnatura products throughout Switzerland, and Alnatura items are now included in more than every third order. In total, LeShop.ch offers home delivery for more than 13,000 products and more than 8,000 products to be picked up at the DRIVE collection centers, including Migros products at in-store prices, branded products, numerous regional specialties and fresh products, such as fruit, vegetables and bread. It also offers alcoholic beverages and tobacco goods.
A good start to the DRIVE pilot site in Staufen
With the second DRIVE pilot site in Staufen near Lenzburg, LeShop.ch now offers customers in Aargau, Zurich and Lucerne a fast pick-up service for the first time. Two hours after the online order is sent via PC, smartphone or tablet, the items are ready to be loaded directly into customers’ cars within five minutes of arrival at the collection center. The service has been well received: in the first four months, more than 13,500 orders from about 3,400 customers were placed at LeShop.ch for the DRIVE service in Staufen. The pick-up service is especially popular for quick shopping during the week. Dominique Locher, LeShop CEO, says: “DRIVE is a step towards the seamless integration of shopping into everyday life. Customers no longer have to choose between online or offline, but can combine the services to suit them best.”
LeShop.ch – Results 2014
* As disclosed by competitors
** For the month of December