Strong growth through service expansion and new collection concept, 39% of orders via mobile
Switzerland’s largest online supermarket LeShop.ch closes the first half of 2015 with a new sales record of CHF 89.5 million. This represents an increase of CHF 6.5 million or 7.8 % – the strongest growth in five years. It is driven by the expansion of services and the strong performance of the multi-channel strategy, comprising home delivery and collection centers. The proportion of orders placed via mobile devices (smartphones and tablets) rose to 39%. The two DRIVE collection centers are contributing to the sharp growth.
In the first half of 2015, Switzerland’s largest online supermarket posted the strongest growth in five years. From January to June, LeShop.ch generated online food sales of CHF 89.5 million, 7.8 % more than in the previous year. The proportion of orders placed via mobile devices rose to 39%.
The last five years have seen a huge growth in e-commerce. According to studies, in 2010 only 25% of the Swiss population were using the internet via a smartphone; by 2014 this share had risen to 75%. LeShop.ch’s CEO Dominique Locher comments: “The mobile web is giving a massive boost to the online commerce. With the expansion of our multi-channel strategy, from ordering through to delivery or collection, we’re offering the food shopping experience of tomorrow.” Since the start of June, LeShop.ch purchases can also be collected from eleven new Migros “PickMup” collection points (Migros supermarkets, migrolinos and Migros Fitness Parks) in the Zurich/Winterthur area and French-speaking Switzerland.
New collection concept supporting growth
The strong growth in sales is a powerful signal for the online commerce in a market that is stagnating due to the weak euro. A range of expansion measures have contributed to this result: in mid-2014, same-day delivery throughout Switzerland closed the final gaps in the delivery network, enabling LeShop.ch to reach a new B2B customer segment including offices, workshops and nurseries. As Chief Operations Officer, Sacha Herrmann is responsible for the operational implementation of the new formats. He says: “The collection services at the DRIVE and PickMup locations present new and significant logistical challenges but they also complement the home delivery service. We now provide a flexible and individualized all-round offer for widely differing needs.” The pilot locations of the DRIVE collection centers in Studen (close to Bern, opened in October 2012) and Staufen (Zurich area, opened in September 2014) are supporting LeShop.ch’s positive business performance.
LeShop.ch — results in the first half of 2015
* Collective delivery by LeShop.ch as compared to private shopping trips in a car
** For the month of June